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18 Sep 2015
Companies after ever increasing the speed of usage of internet and social networking sites by individuals thought we would use social networks to get more and more popular in terms of their banding strategies, positioning, marketing activities, customers services and feedbacks, implementation of e-CRM and alike. People use social networking sites in order to communicate, share their ideas, and employ the flow of data and other means of publishing details about themselves. messaging

Although since 1990s, using internet, many social networking sites and internet tools had emerged, it wasn't popular. Recently, over the development of social network in friendly atmosphere and with less complexity with regards to functioning for individuals, this service (social network service) has become part of people's lives.

Regarding clarification of analysis on customer happiness, customer retention, and customer relationship management and customer feedbacks, social networking sites play a pivotal role. Consequently companies have experimented with utilize Social network services as a way to better serve customers and get other various objectives. A lot of companies recognized that online communities (SNSs) like Napster, Facebook, and Twitter and so forth are the best places in their mind in order to highlight their brand image through which they can increase their business, and sustainability.

Just what Social Network?
It is viewed as a platform by which social relations will be built among people and information sharing will be facilitated. Through social support systems sites personal information and relationships can be shared and users can remain in touch. social networks

Most of SNSs give you a personal page for posting, ability to search for friends along with other issues like updating profile and personal data and have the capability to restrict and/or conceal the mentioned information by page owner through the eyes of public or specific people.

These web based facilities (SNSs) have improved the movements of men and women on online tasks, specially in the mentioned social networks when considering maintaining friendships irrespective of distance (geographical limitation). Not only that but also it enables individuals to find better jobs and partners.

Regarding the acceptance of these sites by individuals, companies have become interested to have involved in this process whereby they can sell their goods and services and much better serve customer 's wants and needs and through analysis of consumer buying patterns along with their feedbacks they can optimize their decision making process and strategies.


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